BSNL Upgradation Exam

A. The sum of all activities that take you to a sales outlet after those sales takes over

B. The art and science of choosing target markets

C. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals

D. The tool to help an organization increase sales

A. Ordering ease

B. Delivery

C. Features

D. Customer training

A. Reliability

B. Form

C. Installation

D. Design

A. Perishable

B. Conformance quality

C. Durability

D. Style

A. Products are tangible, while services are intangible

B. Products are inseparable, while services are variable

C. Products are perishable, while services are durable

D. Products are easy to judge for quality, while services are difficult to judge for quality

A. Ordering ease

B. Maintenance and repair

C. Design

D. Customer consulting

A) The process of planning and executing the distribution of goods only.

B) The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

C) The art and science of choosing target markets.

D) The sum of all activities that take you to a sales outlet.

A) Products are tangible and can be stored, while services are intangible and used up upon delivery.

B) Products are intangible and used up upon delivery, while services are tangible and can be stored.

C) Products are only sold online, while services can only be sold in physical stores.

D) Products are only used in commercial settings, while services are only used in personal settings.

A) Reliability

B) Conformance quality

C) Reparability

D) Intangibility

A) Ordering ease

B) Installation

C) Durability

D) Intangibility

A) A set of tools and techniques used to raise the perceived benefits of a product or service.

B) A set of laws and regulations governing the sale of goods and services.

C) A set of best practices for managing customer relationships.

D) A set of procedures for training sales representatives.

A) Product, price, promotion, place

B) Product, price, promotion, people, process, physical evidence

C) Product, price, promotion, people, process

D) Product, price, promotion, place, people

A) A marketing technique

B) A product

C) A service provider

D) A sales strategy

A) Marketing involves creating exchanges that satisfy individual and organizational goals, while sales involves the transfer of ownership or goods.

B) Marketing involves the transfer of ownership or goods, while sales involves creating exchanges that satisfy individual and organizational goals.

C) Marketing and sales are the same thing.

D) Marketing is a function of sales.

A) Techniques used to raise the perceived benefits of a product or service

B) The laws and regulations governing the sale of goods and services

C) Best practices for managing customer relationships

D) Procedures for training sales representatives

A) To make a company more profitable

B) To increase the price of products and services

C) To decrease the quality of products and services

D) To reduce customer satisfaction

A) They have no role in delivering a service.

B) They are only responsible for delivering a product.

C) They are responsible for delivering a service that meets customer expectations.

D) They are responsible for creating new marketing strategies.

A) It helps to reduce the cost of providing a service.

B) It helps to increase the perceived benefits of a service.

C) It is not important in delivering a service.

D) It helps to reduce the level of customer satisfaction.

a. Three

b. Four

c. Five

d. Seven

a. Product

b. Pricing

c. Promotion

d. Placement

a. To convince a market segment to buy something they don't want

b. To determine what consumers want and what they are willing to pay for it

c. To create a sustainable competitive advantage

d. All of the above

a. Landline

b. Mobile-prepaid & postpaid

c. Lease line

d. Washing machine

a. Providing a free washing machine with every new connection

b. Offering two months free period if ten month advance rental is paid in broadband

c. Giving a 50% discount on all products for a limited time

d. All of the above

a. Physical space

b. Electronic space

c. Call centres

d. Providing free washing machines with every new connection

a) Product

b) Pricing

c) Promotion

d) Packaging

a) Pricing

b) Promotion

c) Product

d) Placement

a) BSNL offers only one tariff plan for all its services

b) BSNL offers discounts only to individual customers, not corporate customers

c) The volume discount goes up to 20% for annual revenue of Rs 20 crore in case of corporate customers

d) BSNL does not offer any discount scheme

a) Sales promotion

b) Advertising

c) Publicity

d) Personal selling

a) The process of setting a price for a product, including discounts

b) How the product gets to the customer

c) The specifications of the actual good or service and how it relates to the end-user's needs and wants

d) The various methods of promoting the product, brand, or company

a) Physical space

b) Electronic space

c) Franchisees

d) Health clinics

a) Product quality

b) Advertising

c) Packaging

d) People

a) Appropriately trained

b) Well-motivated

c) Overpriced

d) The right type of person

a) Pricing

b) Promotion

c) People

d) Product

a) Pricing

b) Promotion

c) People

d) Product

a) Marketing research

b) Marketing management

c) Marketing plan

d) Marketing mix

a) To target all customers with the same marketing mix

b) To divide the market of consumers into persons with similar needs and wants

c) To increase the sales of the product/service

d) None of these

a) Demographic Variables

b) Geographic Variables

c) Economic Variables

d) Behavioristic Variables

a) A method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche

b) A set of promotional activities aimed at increasing brand awareness

c) A method of creating a strong sales team

d) None of these

a) Introduction, growth, maturity, and decline

b) Inception, growth, maturity, and demise

c) Introduction, development, maturity, and decline

d) None of these

a) An external analysis of an organization

b) An internal analysis of an organization

c) An analysis of the market situation

d) None of these

a) Product development

b) Pricing

c) Packaging

d) Relationship management

a) Political, Environmental, Social, and Technological

b) Political, Economic, Social, and Technological

c) Personal, Economic, Social, and Technological

d) None of these

a) To understand the interest of existing and new operators in entering 3G, Wi-Max and other new telecom services market

b) To segment the market of consumers

c) To analyze the market situation

d) None of these

a) To increase the sales of the product/service

b) To support sales and increase brand awareness

c) To segment the target audience

d) None of these

a) To understand the market situation

b) To segment the market of consumers

c) To determine the appropriate marketing strategy for a product/service

d) None of these

a) Personality

b) Brand loyalty

c) Income

d) Price sensitivity

a) To analyze the external environment

b) To analyze the internal environment

c) To segment the target audience

d) None of these

a) To analyze the external environment

b) To analyze the internal environment

c) To determine the appropriate marketing mix

d) None of these

A) Landline

B) WLL

C) Mobile

D) Cable TV

A) Advertising agencies

B) Brand ambassadors

C) Public relation agencies

D) Direct sales force

A) It's the process of identifying and targeting specific groups of customers, and BSNL segments customers based on rural, urban, commercially important, corporate, students, etc.

B) It's the process of setting prices for products, and BSNL sets different prices for different geographic regions.

C) It's the process of designing a set of meaningful differences to distinguish a company's offering from competitors' offerings, and BSNL differentiates its products based on quality.

D) It's the process of promoting products to potential customers, and BSNL promotes its products through advertising and public relations campaigns.

A) Product

B) Price

C) Promotion

D) Packaging

A) It's the belief that a company can achieve its goals primarily by being more effective than its competitors at creating, delivering, and communicating value to its target markets, and BSNL uses it to coordinate all marketing functions from the customer's point of view.

B) It's the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals, and BSNL uses it to set prices for its products.

C) It's the managerial process of developing and maintaining a viable fit among a company's objectives, skills, and resources and its changing market opportunities, and BSNL uses it to conduct market research and surveys.

D) It's the web of connections among a company and its supporting stakeholders—customers, employees, suppliers, distributors, and others—with whom it has built profitable business relationships, and BSNL uses it to participate in local and national exhibitions and melas.

A) A type of marketing in which the product is 'pushed' from the seller to the consumer

B) A type of marketing that attempts to persuade the customer to try a product and continue to use the product

C) A type of marketing that focuses on the company's internal resources and capabilities

D) A type of marketing that emphasizes price as the most important factor for customers

A) Perceived performance of the product

B) Customer's expectations of the product's performance

C) Price of the product

D) Brand recognition of the product

a) To sell more products than competitors

b) To create a positive brand image and create value for customers

c) To reduce costs and increase profits

d) To improve internal communication

a) Few lakh rupees

b) Few crore rupees

c) Hundreds of crore rupees

d) Thousands of crore rupees

a) Personal selling

b) Sales promotion

c) Public relations

d) Paid non-personal presentation

a) Merry Com

b) Preeti Zinta

c) Deepika Padukone

d) Not mentioned in the passage

a) To measure response to various campaigns

b) To identify new target markets

c) To reduce marketing costs

d) To increase sales volume

a) To create a positive brand image

b) To reduce marketing costs

c) To make products or services available to consumers

d) To increase sales volume

a) A set of tools used to achieve marketing objectives in the target market

b) A set of tools used to achieve production objectives

c) A set of tools used to achieve financial objectives

d) A set of tools used to achieve human resources objectives

a) The belief that a company can achieve its goals primarily by being more effective than its competitors at creating, delivering, and communicating value to its target markets

b) The belief that a company can achieve its goals primarily by being more effective than its competitors at producing goods or services

c) The belief that a company can achieve its goals primarily by being more effective than its competitors at reducing costs

d) The belief that a company can achieve its goals primarily by being more effective than its competitors at managing its employees

a) The process of identifying and satisfying customer needs

b) The process of developing and maintaining a viable fit among a company's objectives, skills, and resources and its changing market opportunities

c) The process of reducing marketing costs

d) The process of increasing sales volume