BSNL Upgradation Exam

a) Customers only

b) Media only

c) Shareholders only

d) Customers, media, employees, government, shareholders, etc.

a) Labour unions

b) Religious organizations

c) Political organizations

d) All of the above

a) Because it is formed in the sub-conscious mind of the audience

b) Because it is accessible only through subtle messages and a solid track record

c) Because one mistake can shatter the image

d) All of the above

a) To differentiate a company from its competitors

b) To create an appealing image for the public

c) To generate brand equity

d) All of the above

a) Employee training

b) Operational policies

c) Corporate identity manual

d) Financial reporting

a) A tool used for building corporate image

b) A paid form of communication with target segments

c) The development of good company policies

d) None of the above

a) Logo

b) Name

c) Signage

d) All of the above

a) A manual for company policies

b) A manual for employee training

c) A manual for creating a unique image of the company

d) None of the above

a) Employee training

b) Operational policies

c) Brochures

d) Financial reporting

a) To create a unique image of the company

b) To generate brand equity

c) To create awareness for building positive opinions about the company

d) All of the above

a) A tool used for building corporate image

b) A paid form of communication with target segments

c) The development of good company policies

d) None of the above

a) To create a unique image of the company

b) To generate brand equity

c) To build positive relationships with the public

d) All of the above

a) A paid form of communication with target segments

b) A strategy to promote a positive image of the company

c) A manual for creating a unique image of the company

d) None of the above

a) It is a physical representation of a company

b) It is a mental picture of a company that exists in the minds of its stakeholders

c) It is a type of advertising that promotes a company's products/services

d) It is a type of branding that creates a unique identity for a company

a) Customers, media, employees, government, shareholders

b) Only the customers and employees

c) The company's management team only

d) The competitors in the industry

a) It can be easily repaired if damaged

b) It is not important to the success of a company

c) It is delicate and can be easily shattered by even one mistake

d) It is not related to the company's financial performance

a) News media, journalists, labor unions, environmental organizations, and other NGOs

b) Customers only

c) Shareholders only

d) Competitors in the industry

a) The marketing department

b) The public relations department

c) The management team

d) All of the above

a) To generate profits for the company

b) To create a positive perception of the company in the minds of its stakeholders

c) To create a unique identity for the company

d) To create a social impact in the community

a) Advertising

b) Sales promotion

c) Public relations

d) Branding

a) It is a type of advertising that promotes a company's products/services

b) It is required to differentiate a company, its products/services from that of others

c) It is a type of corporate identity manual

d) It is a tool used for protecting a company's trademarks

a) A manual that defines how a company's offices, showrooms, stationary, and communications will depict the company branding

b) A manual that outlines a company's financial goals and objectives

c) A manual that outlines the company's social responsibility initiatives

d) A manual that outlines the company's product development strategies

a) A free form of communication with target segments

b) A paid form of communication with target segments

c) A type of corporate identity manual

d) A tool used for protecting a company's trademarks

a) Paid advertising

b) Random communications

c) Planned and sustained effort

d) Financial investment

a) Build relationships

b) Increase profit

c) Implement new policies

d) Increase employee satisfaction

a) To evaluate public attitude and opinion

b) To act as a mouthpiece for organization policies and procedures

c) To execute an action and/or communication program

d) All of the above

a) Negative impact

b) Credibility

c) Risk

d) Control

a) Better employee relationships

b) Improved purchases by, and relationships with, customers

c) Increased tension with watchdog agencies

d) Greater competition

a) To increase the price of products

b) To renew visibility

c) To reduce the number of products

d) To increase advertising

a) Newsletters and company magazines

b) Quarterly reports and dividend check inserts

c) Annual reports and stockholder meetings

d) Personal letters to new stockholders and quick response to inquiries

a) To make it easier to raise additional capital

b) To reduce the value of the company's stock

c) To avoid communication with potential investors

d) None of the above

a) By offering employees educational opportunities

b) By staging special events such as picnics or open houses

c) By providing employee volunteers to work on community projects

d) All of the above

a) Employees must be told first, ensure timeliness, tell the bad news along with the good, employees must be informed on subjects they consider important, and offer employees no educational opportunities

b) Employees must be informed on subjects they consider important, tell the bad news along with the good, ensure timeliness, employees must be told first, and offer employees no educational opportunities

c) Offer employees educational opportunities, ensure timeliness, tell the bad news along with the good, employees must be told first, and employees must be informed on subjects they consider important

d) Ensure timeliness, offer employees educational opportunities, employees must be told first, tell the bad news along with the good, and employees must be informed on subjects they consider important

a) To reduce media attention

b) To increase media attention

c) To decrease the visibility of products

d) None of the above

a) Improved community relationships

b) Greater employee productivity

c) Increased tension with watchdog agencies

d) More confidence in the value of a company

a) Personal letters to new stockholders

b) Annual reports

c) Stockholder meetings

d) Dividend check inserts

a) Quarterly reports

b) Newsletters

c) Company magazines

d) All of the above

a) Providing employee volunteers to work on community projects

b) Staging picnics for employees

c) Holding full-day briefings with financial analysts

d) Mailing ongoing communications to potential investors

a) Employees must be told first

b) Tell the bad news along with the good

c) Ensure timeliness

d) Employees should not be informed of subjects they consider important

a) Keeping employees informed and providing them with channels of communication to upper levels of management

b) Staging special events such as picnics or open houses for employees

c) Offering employees educational opportunities

d) All of the above

a) Training employees as company public relations representatives

b) Explaining benefits programs to employees

c) Staging picnics for employees

d) Offering employees educational opportunities

a) Future plans of the company

b) Job advancement opportunities

c) The weather forecast for the day

d) Personnel policies and practices

a) To sell products to customers

b) To create a positive image of the company in the eyes of the public

c) To increase the company's profits

d) To reduce the company's expenses

a) To earn trust and motivate supportive behaviors

b) To increase tension with watchdog agencies

c) To reduce community involvement

d) To decrease employee loyalty

a) Outlining strategies and tactics

b) Establishing an overall policy

c) Communicating with the targeted public

d) Receiving feedback from the public

a) Ranked first in visibility and image score for telecom companies

b) Selected as Superbrand 2007

c) Received Golden Peacock Award for Corporate Social Responsibility: 2005

d) Named best mobile phone provider in India in 2008

a) To increase sales of products

b) To manage the public's perception of the company and its products

c) To monitor competitors' actions

d) To develop new products and services

a) A survey conducted by Business Today magazine

b) An independent judging panel of experts

c) A strategic management function

d) A corporate social responsibility award

a) To arrange interaction with various media

b) To participate in exhibitions/melas/seminars for positive image building

c) Both a and b

d) None of the above

a) Step one

b) Step two

c) Step three

d) Step four

a) To outline strategies and tactics

b) To establish an overall policy

c) To communicate with the targeted public

d) To assess the program and make necessary adjustments

a) Coverage and quality of exposure in various media

b) Positive news, negative news, and neutral coverage

c) Corporate social responsibility efforts

d) None of the above

a) To increase profits

b) To promote the corporate image

c) To eliminate competition

d) To reduce costs

a) To rank companies based on their coverage and quality of exposure in various media

b) To recognize companies for their efforts in corporate social responsibility

c) To establish an overall policy for a public relations campaign

d) To communicate with the targeted public

a) Outlining strategies and tactics

b) Establishing an overall policy

c) Communicating with the targeted public

d) Receiving feedback from the public

a) To increase sales of products

b) To manage the public's perception of the company and its products

c) To monitor competitors' actions

d) To develop new products and services

a) Establishing overall policy

b) Outlining strategies and tactics

c) Conducting analysis and research

d) Communicating with the targeted public

a) To establish overall policy

b) To outline strategies and tactics

c) To gain an understanding of various constituencies

d) To evaluate proposed strategies and tactics

a) To establish overall policy

b) To gain an understanding of various constituencies

c) To evaluate proposed strategies and tactics

d) To develop specific programs to achieve desired objectives

a) Outlining strategies and tactics

b) Establishing overall policy

c) Communicating with the targeted public

d) Assessing the program and making necessary adjustments

a) To help the public understand the company and its products

b) To establish the organization's overall policy

c) To communicate with the targeted public

d) To promote the corporate image and support the business goals of the organization