CORPORATE COMMUNICATIONS

E4-E5 Management
CORPORATE COMMUNICATIONS
Q. 1 , What is the primary objective of corporate communication?

a) To promote the profile of the company behind the brand

b) To minimize discrepancies between the company's desired identity and brand features

c) To delegate tasks in communication

d) All of the above

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Q. 2 , What are the three main areas of corporate communication?

a) Marketing communication, Management communication, Organisational communication

b) Advertising, Direct mail, Sponsorship

c) Public affairs, Corporate advertising, Employee communication

d) Employee communication, Investor relations, Public relations

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Q. 3 , Who are the common audiences of corporate communication?

a) Customers and potential customers

b) Employees

c) Key stakeholders

d) All of the above

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Q. 4 , What is the process of communication referred to in the model?

a) Sender, Message, Encoding, Channel, Decoding, Receiver, Feedback

b) Sender, Feedback, Encoding, Channel, Decoding, Receiver, Message

c) Receiver, Message, Decoding, Channel, Encoding, Feedback, Sender

d) Receiver, Feedback, Decoding, Channel, Encoding, Message, Sender

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Q. 5 , What is the role of specialists in management communication?

a) To ensure effective internal and external business communication

b) To coordinate with international business firms

c) To mobilize internal and external support for corporate objectives

d) To formulate and execute effective procedures to make decisions on communication matters

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Q. 6 , What is the main focus of marketing communication?

a) Employee communication

b) Investor relations

c) Public affairs

d) Advertising, Direct mail, Sponsorship, and Selling

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Q. 7 , What is the main focus of organisational communication?

a) Employee communication

b) Investor relations

c) Public affairs

d) Advertising, Direct mail, Sponsorship, and Selling

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Q. 8 , What is the role of public relations specialists in organisational communication?

a) To ensure effective internal and external business communication

b) To coordinate with international business firms

c) To mobilize internal and external support for corporate objectives

d) To formulate and execute effective procedures to make decisions on communication matters

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Q. 9 , What is the method by which people share their ideas, information, opinions and feelings referred to as?

a) Feedback

b) Channel

c) Communication

d) Message

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Q. 10 , Communication is a two-way activity between:

a) One person

b) Two people

c) Three people

d) More than three people

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Q. 11 , What is the common definition of communication?

a) Sender, Feedback, Encoding, Channel, Decoding, Receiver, Message

b) Receiver, Feedback, Decoding, Channel, Encoding, Message, Sender

c) Sender, Message, Encoding, Channel, Decoding, Receiver, Feedback

d) Receiver, Message, Decoding, Channel, Encoding, Feedback, Sender

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Q. 12 , What is verbal communication?

a. Communication by speaking

b. Communication by writing

c. Communication by non-verbal cues

d. None of these

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Q. 13 , Which type of communication is permanent and leaves a lasting impression?

a. Verbal communication

b. Nonverbal communication

c. Written communication

d. None of these

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Q. 14 , What is the purpose of feedback in communication?

a. To understand the receiver's thoughts

b. To reinforce the message

c. To confirm the clarity of the message

d. None of these

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Q. 15 , What is stereotyping in communication?

a. Thinking and acting based on oversimplified beliefs and opinions

b. Typifying a person, group, event or thing

c. Understanding and analyzing a new situation

d. None of these

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Q. 16 , What is a muddled message in communication?

a. A clear and accurate message

b. A vague and unclear message

c. A message with multiple meanings

d. None of these

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Q. 17 , What is the most appropriate channel for a detailed request to a contractor for supply of material?

a. Verbal communication

b. Written communication

c. Nonverbal communication

d. None of these

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Q. 18 , What are the six types of non-verbal communication?

a. Body language, physical characteristics and appearance, voice, space, environment, and time

b. Verbal communication, writing, and silence

c. Talking, gestures, expressions, tone of voice, posture, and eye contact

d. None of these

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Q. 19 , What are the benefits of written communication?

a. Provides a record for the future, can be studied, reflected on, and absorbed at the receiver's own pace, permanent, and can overcome distance

b. Expresses thoughts and feelings through words

c. Communicates ideas through nonverbal cues

d. None of these

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Q. 20 , What is the purpose of a written disciplinary warning for an employee?

a. To emphasize the seriousness of the problem

b. To request the employee to be on time

c. To motivate the employee

d. None of these

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Q. 21 , What is the role of the sender in clarifying muddled messages?

a. The receiver's responsibility

b. The sender's responsibility

c. A joint responsibility between sender and receiver

d. None of these

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Q. 22 , What is the role of both sender and listener in addressing stereotypes?

a. Continuously looking for and addressing thinking, conclusions and actions based on stereotypes

b. Ignoring thinking, conclusions and actions based on stereotypes

c. Relying on stereotypes for all communication

d. None of these

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Q. 23 , What is the wrong channel in communication?

a. An appropriate channel for the message

b. An inappropriate channel for the message

c. An oral channel for the message

d. None of these

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Q. 24 , What is feedback in communication?

A. A one-way message

B. A message sent back to the sender as perceived

C. A hurtful message

D. A general message

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Q. 25 , What is the typical difference in words spoken and received in a minute?

A. The speaker says 125 words per minute and the listener receives 125 words per minute.

B. The speaker says 400-600 words per minute and the listener receives 400-600 words per minute.

C. The speaker says 125 words per minute and the listener receives 400-600 words per minute.

D. The speaker says 400-600 words per minute and the listener receives 125 words per minute.

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Q. 26 , What is the most important active listening skill?

A. Repeat key points

B. Tune out thoughts

C. Withhold evaluation and judgment

D. Ask questions

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Q. 27 , What is the solution to sidetracks during listening?

A. To be a passive listener

B. To be an active listener

C. To tune out thoughts about other people and problems

D. To be an animated listener

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Q. 28 , What is automatic talking?

A. Listening to the total content

B. Listening just long enough to find a word and start talking

C. Shutting off the rest of what is being said

D. Encouraging the person to speak

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Q. 29 , What is selective listening?

A. Hearing what was said and acting on it

B. Hearing what was said but pretending to agree

C. Pretending to hear and agree when actually not intending to act on the message

D. Hearing what you wanted to hear instead of what was said

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Q. 30 , What can result from continued selective listening?

A. Improving a relationship

B. Acting out in destructive ways

C. Encouraging the person to speak

D. Destroying a relationship

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Q. 31 , What is daydreaming in listening?

A. Paying attention to the conversation

B. Letting your attention drift away

C. Encouraging the person to speak

D. Repeating what the person has said

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Q. 32 , What is being the reactor in listening?

A. Reacting to a person's attempts to get you to speak

B. Continuing to just listen

C. Reacting to the person's speech

D. Paying attention to the conversation

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Q. 33 , What are interruptions in communication?

A. A barrier to communication

B. A way of establishing communication

C. A way of improving communication

D. A way of encouraging the person to speak

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Q. 34 , What are physical distractions in communication?

A. Things that get in the way of communication

B. A way of improving communication

C. A way of establishing communication

D. A way of encouraging the person to speak

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Q. 35 , What is an example of a physical distraction in an office?

A. A comfortable meeting place

B. A telephone ringing

C. A meeting room with comfortable chairs

D. A meeting room with uncomfortable chairs

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Q. 36 , What is probing in communication?

A. Asking for personal information to build a barrier

B. Using manipulation to control the outcome

C. Asking for information to gain insight

D. Avoiding conflict and change

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Q. 37 , How does stress affect communication?

A. It enhances communication skills

B. It helps in understanding the message

C. It distorts the message and makes it difficult to understand

D. It increases the use of manipulation

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Q. 38 , What are the differences in speech patterns between men and women?

A. Men talk more than women

B. Women have a limited vocabulary

C. Men speak in a linear and logical way, women speak more freely mixing logic and emotion

D. Women have better communication skills than men

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Q. 39 , What is the impact of a lack of subject knowledge on communication?

A. It enhances communication

B. It leads to clear and concise communication

C. It leads to misunderstandings and communication barriers

D. It leads to the use of manipulation

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Q. 40 , What is the impact of conflict avoidance on communication?

A. It leads to better communication

B. It leads to effective resolution of conflicts

C. It creates a barrier to communication by avoiding tough conversations

D. It increases the use of manipulation

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Q. 41 , What is the purpose of a boundary in communication?

A. To create barriers to communication

B. To manipulate the outcome

C. To define what is good or bad for the individual

D. To enhance communication

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Q. 42 , How does exclusion impact communication?

A. It enhances communication

B. It leads to better relationships

C. It creates a barrier to communication through feelings of being left out

D. It increases the use of manipulation

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Q. 43 , What is the impact of cultural barriers on communication?

A. It leads to mutual understanding and good communication

B. It enhances communication skills

C. It leads to game-playing and communication barriers

D. It increases the use of manipulation

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Q. 44 , What is the impact of gender barriers on communication?

A. It leads to mutual understanding and good communication

B. It creates barriers to communication due to differences in speech patterns

C. It enhances communication skills

D. It increases the use of manipulation

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Q. 45 , What is the impact of blaming in communication?

A. It leads to better relationships

B. It becomes an unconscious habit

C. It enhances communication

D. It distorts the message

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Q. 46 , What is the first step in improving communication skills according to the guidelines for facilitating communication?

A. Having a positive attitude

B. Evaluating communication as a skill

C. Making communication goal-oriented

D. Approaching communication as a creative process

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Q. 47 , What is the key to accomplishing communication goals according to the guidelines for facilitating communication?

A. Writing skills

B. Presentation skills

C. Good relationship between sender and receiver

D. Critical thinking skills

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Q. 48 , What should you do in case of miscommunication according to the guidelines for facilitating communication?

A. Ignore it

B. Get defensive

C. Accept it and work to minimize its negative impact

D. Blame the other person

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Q. 49 , What is one of the top five skills that companies look for according to the required skills for corporate communication?

A. Research skills

B. Technical skills

C. Presentation skills

D. Chatbot skills

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Q. 50 , What should a communication professional be adept at according to the required skills for corporate communication?

A. Chatbots

B. Interpreting data from various sources and communicating with that data

C. Blockchain

D. Artificial personal assistants

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Q. 51 , What should a communication professional develop to remain competitive in the current technological advancements according to the required skills for corporate communication?

A. Writing skills

B. Public speaking skills

C. Technical skills

D. Research skills

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Q. 52 , What should managers reflect on first when taking stock of their effectiveness as a manager according to the conclusion?

A. Their writing skills

B. Their technical skills

C. How well they are doing as a communicator

D. Their presentation skills

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Q. 53 , What is the importance of understanding the communication process according to the conclusion?

A. It helps in improving communication skills

B. It helps in avoiding miscommunication

C. It helps in becoming a better manager

D. All of the above

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Q. 54 , What should managers make use of according to the conclusion?

A. The ideas presented in the paper

B. The barriers to communication

C. The communication model

D. The technologies shaping the field of communication

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Q. 55 , What should managers ask themselves first when taking stock of their effectiveness as a manager according to the conclusion?

A. How well they are doing in research and critical thinking

B. How well they are doing as a communicator

C. How well they are doing in writing skills

D. How well they are doing in technical skills

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Q. 56 , What should a communication professional conduct in many roles according to the required skills for corporate communication?

A. Research and evaluate resources critically

B. Write copy for various formats

C. Chat with chatbots

D. Present information through technology

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